3 Tips For Optimizing Your E-Commerce Site

After all good marketing campaigns, you need to create a visually stimulating e-commerce site. By combining excellent visual design techniques with a good marketing strategy, you will be able to create an e-commerce site that is professional and easily accessible.

1. Consistent Branding

Having consistent visual branding is one of the most important ways to engage visitors and ensure that your brand is recognizable. By creating one vibrant logo and your company image in the correct manner, visitors will immediately understand the type of service you provide and their emotional connection with it, as well as making your presence more recognizable when multi-channel marketing. BigCommerce agencies such as Eventige can help you with the development of your e-commerce site by combining design elements such as custom coding with marketing expertise.

2. High-Quality Visuals

Unique images: Images show your products to users better than words ever can, while making your site vibrant and easy to navigate. High-quality visuals will also show your site to be professional and show off your products in their best light.As well as showing your customers that your products are original and one-of-a-kind, producing unique images is vital to increase your Google search ranking. Even if you are using products that are shown on the manufacturer’s website, Google does not display duplicate images, and this will decrease your website’s value. 

Google Image search: Increasing the number of images on your website is a good option to increase the exposure of your site on Google Images. Having your images appear on Google Images is important as it provides hyperlinks and click-throughs to your website, especially for those that prefer to find products through visual aids.

Text in images: Placing text on your images will help to convey extra information when your images turn up on sites such as Google images and other third parties. This means that customers will be able to see more of the information they want before even reaching your site, increasing the chance that they will engage with your product and increasing the value of the traffic to your website from these sources.

Image site-maps: Including images on your sitemap and submitting your sitemap to Google will help Google to understand the placement of these images and their relevance to certain searches. This will heighten the benefits of using images on your site by connecting them more tightly with the products that they advertise.

Visual Hierarchy: Giving your site a visual hierarchy is essential for optimization as this means that you can guide visitors to the area of the site that is most important or ensure that they view the site in a certain order. The most important visual hierarchy is the Z-pattern which guides people down the page left to right in the order that they read, meaning that you should put relevant information in the top left and a call to action in the bottom right-hand corner.

3. Videos and Infographics

Producing videos and infographics allows you to make your site more engaging and interactive for visitors. Videos and infographics can also help you to advertise the benefits of your products as customers can watch how to use and take advantage of your products in a more direct and visual manner to the text that you provide. Additionally, these items increase the time that visitors will spend on your website, and this makes it more likely that they will eventually buy the items that you are advertising.

Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.