Your business website is one of your most valuable resources, so it needs to be right. For making sales, attracting new consumers, and being more visible online, nothing will be as important as your website. That’s why it’s vital that you get your website design right from the outset. A website is supposed to work for you, and if it is limited by content or design, then you will not get the benefits. If your website is not performing as well as you hoped or you’re in the process of launching a business, here are some of the most important factors to consider that will result in a website that is well designed and achieves all that your business needs.
Never simply start the process of designing your website without some key research. You are going to need to map out your buyer journey from start to finish. That means knowing your best and most valuable pages, the kinds of content that your target audience is looking for, and the calls to action that will convert into sales. Developing a strong and clearly defined sales funnel throughout your web pages is crucial.
Websites that are clean and crisp will always perform better than cluttered and overly busy ones. If you’re making use of complicated animations or images that you downloaded from stock photo sites, then you are slowing your website down. That simply gives users an excuse to bounce to another website that has the information and value they’re looking for. Having a high bounce rate also reflects negatively on your search engine results page rankings.
When you are designing your website, there will be some brand-relevant functions that you may not have access to. If you’re using a website building platform like Wix, or e-commerce platforms like Shopify or Woocommerce, then there are certainly many templates and tools that you can make use of. However, these may be overly generic. If you want a more flexible and brand-relevant online presence, then you should consider having apps developed for you to use on your web pages. You want your website to be unique, so use Plego’s web application development to take control of your brand.
This is one of your more important considerations and will be the key to your sales funnel. Everyone has visited a website where navigation is overly complicated or messy, and the end result is almost always to leave that site and head elsewhere. Ideally, you want:
- Streamlined content
- A clear navigation hierarchy
- A responsive design that works on any device
The more that you improve your on-site navigation, the more enjoyable the user experience, and that is one of the best ways to help build brand loyalty and encourage site visitors to buy from you.
There are so many ways that your website design can strengthen a business. From integrating your latest SEO strategy to providing the content that your audience needs, make sure that you design your website carefully. By rushing the process and unleashing a poorly designed and ineffective website online, you will only weaken your brand’s reputation and reduce your chances of business success.