How to design a logo with Illustrator

A logo communicates a brand’s personality and identity in a visual format. Often, first impressions about businesses and products are based upon logo artwork alone. For that reason, it’s crucial that you get your design right the first time.

Before you start, make sure that you read this great article with 7 Tips about Logo Design in 2019.

New Adobe Illustrator CC tutorials are published on! The first is a tutorial about creating a logo for your company.

This series of videos shows you how simple it is to create a personalized logo using vector based images, which can scale to any size without losing quality.

You will need these files: Sample files to practice with (ZIP, 2 MB) | Illustrator cheat sheet

Set up a new document

Manipulate shapes like a pro

See how easy it is to use the tools available in Illustrator to tweak the shapes you just created to get them looking exactly how you want them to look for your logo.

Coloring graphics is a snap

Fine tune the coloring and shading of the shapes you just created as you get familiar with the color and gradient tool options available in Illustrator.

Don’t look now, but you’ve already drawn your logo

If you thought drawing and coloring shapes was easy, wait until you see how easy it is to add and edit pre-defined shapes to your design using the symbols library available in Illustrator. With just a few clicks you’ll see how simple it is to bring your logo to life!

More magic with symbols

Now that you have all of your symbols in place, see in this next video how editing your symbols is as easy as editing your shapes as your logo starts to come to life.

Spicing up your design with effects

No design is complete without adding in some slick effects and your logo is no exception. Finish off your design by adding in a nice drop-shadow effect with a few clicks.

And the final touch…

And finally, personalize the logo and make it your own by adding your name as text to the final design. Now get out there and use this logo to market those newly minted design skills!

That’s it! You’re done. You can find the other tutorials on