A History of the 20th Century Graphic Design

Graphic design has evolved enormously over the years. The term was first coined by a British designer called Richard Guyatt even though there has been a dispute that suggests an American book designer first used it. The field has a long history with many developments.

Early Developments

People have historically been involved in drawing as a way of expressing themselves via art. The earliest art can be traced back to cave drawings. Kenny Gill a senior advisor and writer in the department of reports that the first developments entailed experimentation during the 1890s, which focused on the pure form. German and Austrian designers then began using the simplicity and geometric structure of the form. The Vienna Secession was formed in 1897, and it was comprised of architects and artists who did not approve of academic approaches and followed new ways of expression. The midcentury graphics were characterized the sketched concepts and shapes that influenced by current trends such as the modern graphic design movement.

Industrialization of Graphic Arts in the Early 20th century.

A significant step in design history is the invention of the Gutenberg press that allows the mass production of various types of printed content. The Art Nouveau movement emerged as a response to the industrialization period, and it was characterized by graphic styles that were a link between historical academic art and modern graphic style. The movement entails the use of organic and elegant lines with colorful design pictures that use ornate typography. It uses soft colors and it can be comparable to a vintage style.  The industrial revolution that occurred during the 18th and 19th centuries resulted in a radical shift in the production of goods and services. This was a time when creation was separated from making.  This resulted in the emergence of an industry which was specialized in the production of commercial products that can be used with a wide array of people and can also be manufactured at a large scale. The creations during his period involve specific goods such as;

  • Watches
  • Tools
  • Machines
  • Packaging material
  • Clothes
  • Shoes

Modern and Neomodern Movement

Travis Meade a copy editor at essay writing service reports that the contemporary movement occurred during the 1950s. The editorial design inspiration was based on rejecting what was done in the past and prioritizing experimentation with new techniques and materials. The goal of the modern and neomodern period was to use styles that are a reflection of contemporary society. The worldwide graphics entails simple shapes, stylish fonts, and bold colors.

The Digital Revolution

The digital revolution had a significant effect on graphic designers. There was a period of modern graphic design that was interconnected with technology, and new innovative tools have emerged which have improved the field, leading to unique creations.  The digital revolution led to the development of the Art Deco style which was influenced by modernism. The technique was a way for designers to show the beauty and luxury of simple typography and shapes. The art form is authentic and lavish, with a wide array of symmetrical patterns, contrasting colors, and geometric shapes. The goal was to come up with a unique sense of elegance that symbolizes sophistication and wealth.

The digital era has led to significant developments that are more advanced in comparison to the traditional imagery and hand-drawn glyphs that were common in the past. The digital age meant that people could use new tools such as computers and other software, which made new designs more sophisticated and efficient. The world graphics style does not depend on a single method. Instead, it relies on the expectations and trends of the industry. Many companies focus on analyzing current trends is that they can create a unique image or logo that is trendy.

Principal Figures And Events Of Design In The 20th Century

The 20th century has many significant events that impacted the industry. This is due to rapid advances in digital computer software and hardware. The software is used in creating simple creation like an academic curriculum vitae or complex ones like a digital model of an industrial machine. The development of software such as MacPaint for the Macintosh made it easier for more people to practice and improve their artistic designs without purchasing expensive equipment. The development of the internet also resulted in the demand for new creations that are suitable for website content.  It means that the industry has evolved to become more global while involving a wide array of activities from music, web, animation, motion graphics and video. In the modern age, creating designs is an essential aspect of the electronic and print information systems. It applies in all areas of society and technological developments have been vital in influencing the advances in the field.

In conclusion, graphic design has undergone various developments over the years. It has evolved from the drafting board to the digital screen, providing artists with new tools to create unique creations. The digital age has resulted in new fields that have emerged within the graphic design field.